Blog

Notes on building better websites

How websites actually get built — process, development, SEO, and how to run your own site once it's live. Written from real projects, no fluff.

Before-and-after Lighthouse scores showing how to fix a slow website — performance 74 up to 93
Aug 22, 2026

How to Fix a Slow Website (One Image Did Most of It)

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A real client case study: the one oversized image behind a slow site, every fix that followed, and a 30-second way to test your own site's speed.

Before-and-after Google Lighthouse scores — a slow website fixed from 85 and 77 up to 98 and 100
Aug 22, 2026

Why Is My Website Slow? The Real Reasons and Fixes

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Slow sites quietly lose customers and Google rankings. Here are the real reasons a site drags — images, hosting, bloat — and how I build ones that fly.

Calculator and notebook on a desk — working out how much a website costs in Jacksonville
Aug 20, 2026

How Much Does a Website Cost in Jacksonville? Real Numbers

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Real 2026 website costs in Jacksonville, FL: what local agencies charge, which fees are padding, and the honest numbers behind my own plans.

An open laptop showing an email inbox on a desk
Aug 9, 2026

Amazon SES vs Resend: Real Pricing From an Agency

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One charges a tenth of a cent per email, the other $20 a month. I run client email on SES — here's the real cost math and who should pick which.

Pantone color swatch cards fanned out on a lavender background
Aug 8, 2026

How to Match Website Colors to Your Logo (No Guessing)

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Your logo already made the color decision. Pull its exact hex codes, spread them with the 60-30-10 rule, and put the accent where it earns money.

A close-up shot of a vintage typewriter
Aug 8, 2026

Who Should Own Your Domain Name? You. Always You.

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The domain goes in your account, under your email, on your card — while your agency hosts the site. The setup that keeps you off the hostage list.

A designer's desk with a notebook, pen, and phone — planning a website
Aug 5, 2026

The Web Design Process: Four Steps From Idea to Live

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My web design process in four steps — Discovery, Strategy, Execution, Launch — plus how long a website really takes and where AI fits in.

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