Notes on building better websites
How websites actually get built — process, development, SEO, and how to run your own site once it's live. Written from real projects, no fluff.
How to Fix a Slow Website (One Image Did Most of It)
↗A real client case study: the one oversized image behind a slow site, every fix that followed, and a 30-second way to test your own site's speed.
Why Is My Website Slow? The Real Reasons and Fixes
↗Slow sites quietly lose customers and Google rankings. Here are the real reasons a site drags — images, hosting, bloat — and how I build ones that fly.
How Much Does a Website Cost in Jacksonville? Real Numbers
↗Real 2026 website costs in Jacksonville, FL: what local agencies charge, which fees are padding, and the honest numbers behind my own plans.
Amazon SES vs Resend: Real Pricing From an Agency
↗One charges a tenth of a cent per email, the other $20 a month. I run client email on SES — here's the real cost math and who should pick which.
How to Match Website Colors to Your Logo (No Guessing)
↗Your logo already made the color decision. Pull its exact hex codes, spread them with the 60-30-10 rule, and put the accent where it earns money.
Who Should Own Your Domain Name? You. Always You.
↗The domain goes in your account, under your email, on your card — while your agency hosts the site. The setup that keeps you off the hostage list.
The Web Design Process: Four Steps From Idea to Live
↗My web design process in four steps — Discovery, Strategy, Execution, Launch — plus how long a website really takes and where AI fits in.